Gay commercial

We’ve made a list of our top ten favourite gay inclusive adverts so far – excluding print adverts and pride initiatives. Be prepared to cry, laugh, and cry some more. GLAAD commends Volkswagen for featuring featuring an LGBTQ couple and support for gay marriage and e.l.f. featuring a drag queen, countering a year of anti-drag and anti-LGBTQ legislation and narratives led by a minority of extremists. Here are the ten best gay-themed commercials that deserve celebration.

1. Israeli Gays Get Distracted On The Beach. 2. Pepsi Brings Out The Confidence In One Guy (With A Gay Twist) 3. Doritos Gay Sauna Contest Entry That Could've Gayed Up The Super Bowl.

gay dating ads

4. Campbell's Soup Portrays The Adorable Gay Household We All Wish We Had. 5. In , LGBTQ-themed ads are ubiquitous. And they’re now more diverse than ever. As Pride approaches, WSJ’s Spencer Macnaughton takes a look at how these ads have evolved over the last five. Despite an uptick in LGBTQ-inclusive ads, from four in to 10 in this year’s Super Bowl, a recent analysis by GLAAD’s Visibility Project reveals significant missed opportunities for deeper.

In March , adland seriously confronted a taboo when the world's first TV ad featuring a gay couple appeared in the US. Ikea made the move with a spot created by Deutsch that featured two gay men shopping for a dining table.

Until that time, only a few major advertisers had acknowledged gay lifestyles in their ads — but these were almost exclusively print campaigns. Nobody had run a gay-themed mainstream TV commercial before. Others, though, were outraged. But Guinness took fright at hostile press stories and pressure from anti-gay groups, and the ad never appeared. By this time, it was clear that viewers were becoming more relaxed about such ads.

Despite running during mainstream programming, the commercial sparked no serious controversy or complaints. Stay signed in. Forgotten password? Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to Campaign. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

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